About – Floriane Rousse-Marquet

I run research and design programs and lead teams to do so.

I conduct projects for global brands, international and intergovernmental organizations on topics related to global health, financial inclusion, agriculture, employment, policy implementation, education amongst others.

Toolkit

To design the right service, it is necessary to step out of the comfort zone and challenge the status quo.

I used a mixed-method approach and combine human-centered design methods to conduct projects. It helps me make sense of the chaos, adapt to uncertain situations, and quickly prototype and test solutions.

Behavioral and User research

Find pathways through complex challenges, uncover insights, and translate latent needs into strategies for new services.

Qualitative research and contextual inquiries,
Immersive ethnographies,
Diary and remote studies,
Explorative and generative studies,
Guerilla research,
Focus groups,
User journey definition,
Personas definition,
Applied behavioral science, etc.

Service Design

Design new or improving existing project through collaboration with stakeholders and users.

Design strategies,
Co-design workshops,
Service blueprint definition and streamlining,
Iterative prototyping,
Pop-up testing,
Guidelines for piloting and implementation, etc.

UX Design

Combine research and interaction design, to improve brand and service experiences

Usability studies,
Heuristic evaluation,
Competitor mapping and evaluation,
IA card sort exercises and site maps definition,
User goals and scenarios,
Wireflows and user flows creation,
A/B testing,
Paper prototypes,
Invision and Principle prototypes, etc.

Facilitation and training

Communicate principles of human-centred design to a wide panel of stakeholders

Workshop and event facilitation,
Research toolkits creation,
Delivery of training in design methods
Human-Centered Design and agile processes implementation, in existing organisations etc

If you would like to discuss potential projects,

opportunities to collaborate, or are simply curious, let's chat!

Get in touch

Barcelona: +34 603 615 062

London: +44 77 45 198 284

floriane.rousse.marquet@gmail.com